Tap into Asia’s digital wallet ecosystem
A+ Rewards
Tap into Asia’s digital wallet ecosystem
A one-stop, performance-driven marketing solution powered by privacy-preserving computation and AI. By partnering with 21+ digital payment platforms across 10 major Asia-Pacific markets, A+ Rewards enables cost-effective user growth for payment platforms.
Turn marketing challenges into measurable growth
One-stop access to millions of users
Facing high customer acquisition costs and insufficient brand exposure in new markets? A+ Rewards helps your business scale efficiently by covering 10 Asia-Pacific markets, connecting with 21+ leading digital payment partners, and reaching millions of active digital wallet users.
Performance-driven growth, built for conversion
Move beyond single-format campaigns with a diversified suite of marketing programs designed to drive payment conversion. From user acquisition to reactivation and average order value (AOV) growth, A+ Rewards enables precise, outcome-driven marketing at scale.
AI-powered precision and security
Leverage advanced AI and privacy-preserving technologies such as MPC (Multi-Party Computation) to power precise targeting and personalized recommendations, improving conversion while keeping user data secure.
Lower operational costs, higher efficiency
A unified platform with built-in automation reduces operational overheads across markets and channels, streamlining execution, improving retention, and maximizing lifetime value.
Brand Zone
Build a dedicated branded destination within digital wallets, bringing together content, rewards, payment experiences, and interactive touchpoints in one unified hub.
Gamified Experiences
Choose from 15+ gamified mechanics, including badge collection, lucky draws, mystery boxes, and board-game experiences to boost engagement and participation.
Intelligent Traffic Strategy
Maximize campaign return on investment (ROI) with AI-powered targeting across feeds, push notifications, and home-screen widgets, delivering the right experience to the right users.
Scenario Integration
Integrate seamlessly with wallet ecosystems, from rewards marketplaces to membership programs, to create richer user experiences.
Co-Marketing
Unlock cross-industry partnerships and collaborative campaigns to expand reach, strengthen brand exposure, and create shared growth opportunities.
Brand Zone
Build a dedicated branded destination within digital wallets, bringing together content, rewards, payment experiences, and interactive touchpoints in one unified hub.
Gamified Experiences
Choose from 15+ gamified mechanics, including badge collection, lucky draws, mystery boxes, and board-game experiences to boost engagement and participation.
Intelligent Traffic Strategy
Maximize campaign return on investment (ROI) with AI-powered targeting across feeds, push notifications, and home-screen widgets, delivering the right experience to the right users.
Scenario Integration
Integrate seamlessly with wallet ecosystems, from rewards marketplaces to membership programs, to create richer user experiences.
Co-Marketing
Unlock cross-industry partnerships and collaborative campaigns to expand reach, strengthen brand exposure, and create shared growth opportunities.
Brand Zone
Build a dedicated branded destination within digital wallets, bringing together content, rewards, payment experiences, and interactive touchpoints in one unified hub.
Gamified Experiences
Choose from 15+ gamified mechanics, including badge collection, lucky draws, mystery boxes, and board-game experiences to boost engagement and participation.
Intelligent Traffic Strategy
Maximize campaign return on investment (ROI) with AI-powered targeting across feeds, push notifications, and home-screen widgets, delivering the right experience to the right users.
Scenario Integration
Integrate seamlessly with wallet ecosystems, from rewards marketplaces to membership programs, to create richer user experiences.
Co-Marketing
Unlock cross-industry partnerships and collaborative campaigns to expand reach, strengthen brand exposure, and create shared growth opportunities.
Brand Zone
Build a dedicated branded destination within digital wallets, bringing together content, rewards, payment experiences, and interactive touchpoints in one unified hub.
Gamified Experiences
Choose from 15+ gamified mechanics, including badge collection, lucky draws, mystery boxes, and board-game experiences to boost engagement and participation.
Intelligent Traffic Strategy
Maximize campaign return on investment (ROI) with AI-powered targeting across feeds, push notifications, and home-screen widgets, delivering the right experience to the right users.
Scenario Integration
Integrate seamlessly with wallet ecosystems, from rewards marketplaces to membership programs, to create richer user experiences.
Co-Marketing
Unlock cross-industry partnerships and collaborative campaigns to expand reach, strengthen brand exposure, and create shared growth opportunities.
Brand Zone
Build a dedicated branded destination within digital wallets, bringing together content, rewards, payment experiences, and interactive touchpoints in one unified hub.
Gamified Experiences
Choose from 15+ gamified mechanics, including badge collection, lucky draws, mystery boxes, and board-game experiences to boost engagement and participation.
Intelligent Traffic Strategy
Maximize campaign return on investment (ROI) with AI-powered targeting across feeds, push notifications, and home-screen widgets, delivering the right experience to the right users.
Scenario Integration
Integrate seamlessly with wallet ecosystems, from rewards marketplaces to membership programs, to create richer user experiences.
Co-Marketing
Unlock cross-industry partnerships and collaborative campaigns to expand reach, strengthen brand exposure, and create shared growth opportunities.
Solutions built for every growth scenario
Designed for diverse business models and user behaviors, our tailored payment and marketing solutions help businesses boost conversion, strengthen retention, and unlock long-term growth.
General
Launch discount vouchers, subscription offers, and bundled promotions to drive new user acquisition, user reactivation, and repeat purchases across multiple industries.
Digital entertainment
From gaming top-ups to recurring subscriptions, create high-conversion experiences for gaming, streaming, and live content platforms, unlocking stronger retention and sustainable revenue growth.
E-commerce
Combine product feeds, cashback offers, and wallet-native experiences into a seamless flow from discovery to purchase, driving higher engagement and repeat transactions.
Leveraging Brand Zone across six markets, Google Play has acquired over 20 million new users, with major co-branded campaigns generating over 500 million impressions.
Google Play is a trademark of Google LLC.
Built for long-term growth partnerships
Data intelligence
Visual analytics dashboards provide clear insights into campaign performance, enabling smarter, data-driven decisions.
Risk management
Real-time intelligent risk control protects your funds and prevents marketing fraud.
24/7 customer support
Round-the-clock, multi-wallet support across FAQs, live chat, and ticketing ensures fast and effective resolution for end users.
Dedicated partner success
A dedicated team that manages partner coordination and benefit alignment, ensuring smooth and efficient collaboration.
End-to-end operations
An assigned team of experts delivers end-to-end operational support, from campaign planning to execution.
Transparent settlement
A clear and transparent settlement process ensures efficient fund flows.
FAQ
What is A+ Rewards?
A+ Rewards (also referred to as Alipay+ Rewards) is a global marketing platform developed by Ant International that connects merchants and brands with users of partner digital wallets across Asia. Wallet users receive coupons, deals and gamified promotions inside the payment apps they already use, and can instantly redeem vouchers from global brands and SMEs.
Which digital wallets are part of A+ Rewards?
A+ Rewards distributes campaigns across Alipay+ partner wallets including Alipay (Chinese mainland), AlipayHK (Hong Kong SAR), GCash (Philippines), DANA (Indonesia), TrueMoney (Thailand), Touch 'n Go eWallet (Malaysia), Kakao Pay (South Korea), Boost (Malaysia), Rabbit LINE Pay (Thailand) and Klarna (Europe), among others. The combined user base is more than one billion consumers.
Who should use A+ Rewards?
A+ Rewards is built for global brands and merchants – especially those based outside APAC – that want to reach Asian wallet users at scale. Travel, e-commerce, streaming, gaming, lifestyle and luxury brands have all used A+ Rewards campaigns. Brands based in the US, UK and EU often use A+ Rewards as their primary route into multiple APAC wallet ecosystems through one contract.
What kinds of campaigns can I run through A+ Rewards?
A+ Rewards supports coupons and voucher redemption, branded landing spaces inside wallet apps, interactive and gamified promotions, subscription deals (paired with Antom Subscription Payment), and seasonal mega-campaigns aligned to events such as 11.11 Singles' Day, Chinese New Year, Black Friday and Christmas — when wallet engagement is at its peak.
How does A+ Rewards work with Antom payments?
A+ Rewards pairs naturally with Antom's payment products. Marketing campaigns that drive wallet users to a merchant's site can then be settled through Antom Checkout, Antom Subscription Payment or Antom Tokenised Payment, closing the loop from marketing offer to payment to settlement on a single platform.