There's no one-size-fits-all payment service when it comes to choosing the best provider. It all depends on your specific business model, the regions you operate in and your customers' needs. Some come with just the basics, while others have extra features. Key points to consider, however, include:
Integration with existing technologies/website
The best payment gateway provider for your business will work seamlessly with your existing technologies, such as your website, e-commerce platform, shopping cart, or point-of-sale system. Some gateways offer simple, plug-and-play options that require minimal technical setup, while others offer more advanced API integration for businesses looking to fully customise their checkout experience.
International transactions
If your business operates globally or plans to expand into international markets, you'll want to consider one that supports international payments and currencies. Look for gateways that offer multi-currency support and local payment methods, as well as transparent cross-border fees. A payment provider that specializes in international transactions will help you avoid unexpected costs and offer a smooth experience for customers paying in different currencies.
Fees
Fees vary significantly between different payment service providers, so it's important to evaluate the costs. Some gateways charge a flat fee per transaction, while others may take a percentage of each sale. There may also be extra costs for services like currency conversion, fraud detection or refund processing, as well as setup fees. Look beyond the cheaper options though – a more expensive gateway could offer exceptional customer service or advanced features that ultimately save time and money by preventing fraud or reducing transaction failures.
Compliance and security
The best payment provider for your business will comply with industry regulations, such as PCI DSS (Payment Card Industry Data Security Standard), and provide encryption to protect sensitive customer information, like card details. If you operate in different regions, it's crucial to choose a gateway that can handle the varying regulatory requirements. Gateways with built-in fraud detection tools and chargeback management can provide added layers of protection.
Customer experience
Your payment gateway strongly influences the customer experience. A confusing or slow checkout process can lead to cart abandonment, while a fast, user-friendly experience removes friction and improves conversion rates. Factors that will impact the experience for customers include a streamlined interface, the ability to save payment details and offering payment methods familiar to your customers.
Payment types
The more options you can offer consumers when it comes to payment methods, the more likely you are to capture sales from a broader audience. The best gateway for your online business will support a range of payment types, including major credit cards, debit cards, digital wallets like Apple Pay and Google Pay, and local payment methods specific to the regions you serve.