Bank transfers and digital wallets together account for 69% of Thailand's online transaction value in 2025. PromptPay is a major instant-payment option within the bank-transfer category, enabling QR code payments through participating mobile banking apps. PromptPay recorded 92.1 million registered IDs in 2025, according to the Bank of Thailand's 2025 Annual Report. One person can register more than one identifier.
Market snapshot: Thailand
Country | Thailand |
|---|---|
Population | 71.6 million |
GDP (USD) | $577 billion |
Currency | Thai Baht (THB) |
PromptPay registrations (2025) | 92.1 million registered IDs, not unique users |
Digital payment user penetration | Among the highest in Southeast Asia; market expanding as of 2025 |
Which payment methods do Thai buyers use most?
Bank transfers hold 44% of Thailand's e-Commerce market in 2025, and digital wallets hold 25%. Together they cover 69% of online transaction value. Thailand's 2025 payment breakdown:
- Bank transfers — 44%, rising to 49% by 2030. PromptPay is a major option in this category, allowing buyers to scan a QR code with a participating mobile banking app.
- Digital wallets — 25%, rising to 27% by 2030. TrueMoney and ShopeePay are prominent options for Thai online shoppers.
- Cash on delivery (COD) — 15%, declining to 11% by 2030. Elevated despite Thailand's digital maturity, particularly in rural and suburban areas. Cross-border merchants should treat COD as a short-term trust-building tool.
- Credit cards — 10%, holding at 9% by 2030. Serve the high average order value (AOV) and cross-border rewards segment.
- Debit cards — 3% and below. A small part of the online payment mix.
Thailand 2025 e-Commerce payment method share
How PromptPay, digital wallets, and cards work for merchants in Thailand
Thailand's payment mix is led by bank transfers, with PromptPay as a major local option. Providers may support different combinations of transfer and wallet products, so merchants should confirm each method they plan to display.
Payment method | Key platforms | Approx. share | What merchants should know |
|---|---|---|---|
Bank Transfers | PromptPay, mobile banking apps (Bangkok Bank, Kasikorn, SCB) | ~44% | PromptPay is a major local option. Confirm its availability with your payment provider. |
Digital Wallets | TrueMoney, ShopeePay | ~25% | Confirm each wallet separately with your payment provider before displaying it at checkout. |
Cash / COD | Courier-collected, convenience store networks | ~15% | Account for fulfillment, returns, and cash-reconciliation costs before enabling COD. |
Credit Cards | Visa, Mastercard, Thai bank issuers | ~10% | Confirm issuer and scheme coverage with your payment provider. |
Debit Cards | Visa Debit, Mastercard Debit | ~3% | Confirm online acceptance and authentication requirements with your payment provider. |
How payment methods in Thailand will change by 2030
The bank-transfer category grows from 44% to 49% by 2030; COD declines from 15% to 11%, while digital wallets rise from 25% to 27%. This makes bank transfers and wallets important parts of a Thailand checkout. The payment method quadrant framework can help merchants prioritize methods by buyer profile and average order value.
Thailand payment method share: 2025 vs 2030 projection
